DIGITAL
AD SPECS

GIF / JPG / PNG + LINK: No closing button

REDIRECT 3rdPARTY TAGS:

• Use %%CACHEBUSTER%% as a cache busting variable if necessary
• %%CLICK_URL_UNESC%% is our ad server click tracking variable

HTML5 FILES:

• https://support.google.com/admanager/answer/7046799?hl=en

GIF / JPG / PNG + LINK: No closing button

REDIRECT 3rdPARTY TAGS:

• Use %%CACHEBUSTER%% as a cache busting variable if necessary
• %%CLICK_URL_UNESC%% is our ad server click tracking variable

HTML5 FILES:

• https://support.google.com/admanager/answer/7046799?hl=en

Premium Skin (via a creative agency)

Please send any files you have as the skin will be built from scratch.
We need to received PSD files to make sure that the format is responsive.
> All elements need to be received 10 working days before the Skin launch date
> Production costs involved

GIF / JPG / PNG + LINK: No closing button

REDIRECT 3rdPARTY TAGS:

• Use %%CACHEBUSTER%% as a cache busting variable if necessary
• %%CLICK_URL_UNESC%% is our ad server click tracking variable

HTML5 FILES:

• https://support.google.com/admanager/answer/7046799?hl=en

GIF / JPG / PNG + LINK: No closing button

REDIRECT 3rdPARTY TAGS:

• Use %%CACHEBUSTER%% as a cache busting variable if necessary
• %%CLICK_URL_UNESC%% is our ad server click tracking variable

HTML5 FILES:

• https://support.google.com/admanager/answer/7046799?hl=en

Wrapper / VAST redirect tags

Wrapper redirect tags must be  VAST 2, VAST 3 or VAST 4.0 compliant, as presented in the IAB specifications (available here)

All creatives must meet the following specific guidelines:

• the media file within the target VAST tag must be compliant with the “Media file specifications” listed on the previous page of this document
• the script must not affect the proper functioning of the app, video player, website or other ads
• ad duration must be 6-15 seconds maximum.

VPAID

Eurosport network is VPAID compliant:

• javascriptVPAID only
• desktop only

VPAID redirect tags must be delivered 5 working days before launch date including a MP4 backup file and a click-through URL

Wrapper / VAST redirect tags

Wrapper redirect tags must be at least VAST 2 compliant, as presented in the IAB specifications (available here)

All creatives must meet the following specific guidelines:

• the media file within the target VAST tag must be compliant with the “Media file specifications” listed on the previous page of this document
• the script must not affect the proper functioning of the app, video player, website or other ads
• ad duration must be 6-30 seconds maximum.

VPAID

Eurosport network is VPAID compliant:

• javascriptVPAID only
• desktop only
• a skip offset at 75% of the video is mandatory

VPAID redirect tags must be delivered 5 working days before launch date including a MP4 backup file and a click-through URL